The dealer offer

We fully researched the UK market to best understand what dealers want as part of their package. 95% of our dealers are satisfied with our range of services* that include:

  • Premium fuels
  • Branding installation and servicing
  • Card payment services
  • Uniforms
  • Individual site risk assessment, control procedures and auditing

Premium fuels

With ambitions to become the UK’s first low carbon process refinery, Essar provides security of supply and produces fuels that cater for all driving needs. 

 All of our products meet the strictest quality controls and adhere to all British Standard and European specifications, fully complying with vehicle manufacturer warranties. We supply our dealers direct with:

  • Diesel (B7)
  • Unleaded petrol (E10)
  • Super Unleaded petrol
  • Super Unleaded 99 Octane petrol (E5)


Security of supply & fuels for all driving needs

Branding installation and servicing

Working closely with our branding and manufacturing partners, Essar carefully surveys and provide a fit out solution for each of our dealer sites.  The look is clean, fresh and distinctive and strongly identifiable from the roadside.  In conjunction with this distinctive design, we include larger scale pricing LEDs and very clear and obvious space for convenience branding to deliver maximum visibility and awareness of the offer to customers.

Card payment services

Through our relationship with Aspen, we offer the following support to help you run your operation smoothly and grow your business:

  • An extensive range of equipment
  • A simple setup process
  • Low cost card fees
  • Card authorisation services
  • Next day or three day bank card settlement
  • A fully managed IP/Broadband service, available at all times
  • Specialist card payment support
  • Bank, charge and fuel fleet and bunker cards

Our commitment

We bring premium fuels direct from our UK refinery at excellent prices, together with a clear, honest and straight forward pricing policy.  We commit to maintaining a competitive pricing position and bring value to our dealers, so we both achieve our growth ambitions.

Pricing offer

Essar makes pricing offers to dealers that are very clear and state a premium over the industry benchmark for each grade they wish to purchase. Our offers are simple, transparent and straightforward and do not include additional elements like a bio fuels charge, winter premiums, or any other hidden charges.

Essar does not insist on ‘bundling’ offers either.  If our dealers want to pay for their branding, or card services directly to the supplier they can do whilst taking advantage of Essar’s negotiated rates. 

Partnerships with shop suppliers

We are happy to let dealers decide which group best serves the needs of their local community and enables them to fulfil the combined purpose of driving community convenience. If a dealer does need assistance, we are in touch with a number of groups and are more than happy to bring them together.

Support for our dealers

Essar’s support team are all UK based and are highly experienced, knowledgeable and enthusiastic.  As they are based in the same office as our retail and commercial sales teams, they are able to answer questions or deal with any issues that arise quickly and efficiently.

Contact us

To join our retail network, or become a Commission Operator, contact our Retail Team on 0151 350 4003 or use our  contact form.

*Source: Dealer Survey 2021