We are fast approaching one of the highlights of the petrol retail industry calendar, the Forecourt Trader Awards, which takes place on 14th January 2021 using virtual media for the first time and Essar Oil UK is honoured to be presenting the Retail “Best Design & Development” award to shortlisted entries.
Ahead of the ceremony, Business Development Manager, Byron Barker, explains why the past 12 months have been testing for the industry, but highlights how Essar Retail can provide secure and reliable solutions to forecourt traders in times of uncertainty.
It’s fair to say that 2020 was an unprecedented year of turmoil for the fuel and energy sector across the world; with significant drops in fuel consumption, particularly aviation and vehicles, due to countries across the world entering a state of lockdown due to the pandemic. The reduction in car usage led to serious loss of income for forecourt traders and, with the initial uncertainty caused to trade and on-going lockdowns due to Covid-19 prior to the announcement of a vaccine, many traders were unable to plan affectively for the future.
For the oil and chemical industry and those sectors such as retail and manufacturing, who demand consumer movement and a resilient supply chain, this posed a significant threat.
Because of this backdrop, Essar have made a very conscious effort to ensure they build on the success of existing forecourt traders and solutions which offer reliability, value and resilience and it is hopeful that the new vaccine will enable trade to grow again.
Essar, which owns and operates Stanlow Refinery in the North of the UK, is able to leverage its manufacturing strengths to provide quality products at values prices direct from the refinery to dealers across the country rather than through third parties; providing a fresh and distinctive brand, backed up by quality products that delivers maximum visibility and awareness of the offer to its customers.
In sum, we aim to lead the way in bringing our customers value and efficiency. By offering a viable, and in many ways more efficient, alternative to third party suppliers, Essar Oil (UK) Ltd is supporting much needed change in the sector, providing its customers with a one-stop-shop solution.
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